This 1980s Construction Technology Is Transforming Website Development In Singapore As We Know It
Now Business Owners Can Own A Professional Website Like The One Below... Designed, Built And Completed Within 11 Work Days.
Inside this letter...
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You’ll discover why simple website projects should NEVER take months to complete again. Especially if you’ve been cheated before by a freelancer who couldn’t get the job done.
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We'll also prove why learning to design or build your own website is a terrible choice for non-techie business owners.
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And how entire website building can (and should) be completely hands-free and stress-free now…
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For the first time... your only task is to approve the draft… the web development team settles ALL the nitty-gritty details for you.
Dear business owner,
One of the biggest pet peeves that clients complain to us is how complicated website building gets.
Some dabbled their hands on online website builders… only to have their friends laugh at their design… or struggle with "simple" things like placing a text in front of an image.
Others tried outsourcing...
Hiring a freelancer from India or China for a few bucks per hour… only for those few hours to quickly pile up…
Then suffer from the “who-is-responsible-for-what” tug-of-war between freelancer and client… each claiming the other party is responsible for things like content or images.
With a blink of an eye, the project has dragged on for months… and there is no sign of it completing any time soon.
And speaking from experience, the truth is…
This vicious cycle will continue for the majority of business owners and entrepreneurs that hire freelancers…
Simply because these freelancers aren’t leveraging on technology.
Or more specifically…
They're not tapping on the right systems and technology...
The kind of system that allows construction firms to plant a massive skyscraper in the middle of busy Orchard road… all within a matter of months.
The type of technology that "shortcuts" entire development process.
In fact, our local HDB saw the wondrous appeal of such technology and introduced it into our local markets since the 1980s.
But here's where it gets interesting...
When we decided to apply this same system and technology into the world of web design and development…
What used to take months to code and script…
Design elements that took forever to get approved…
And content ideas that could never materialise…
Are now completed within a matter of days…
Drafted and uploaded onto the server for our clients to view, revise, and approved.
We Use Technology To Improve All Aspects of Our Lives, Why Not Web Design Too?
Just imagine the possibilities this has for your business.
Working with a web designer doesn’t have to feel nerve-wrecking anymore.
No long do you have to feel guilty avoiding the "call" any more.. you know... the call when your web designer is chasing you for documents... the documents you don't have the time or know-how to prepare.
You also won’t have to crack your head anymore thinking whether that light blue colour matches the darker blue picture or whether the text is visible or readable...
And simple things like what to put in the tab or where to put a contact form are settled and thought out for you.
You see, we found it really strange...
YOU are the client...
So, why must it feel like you're the one being chased to complete the website?
Shouldn't getting your professional website be a stress-free and hassle-free process.
Because with the right systems in place, it can be as simple as:
And with the right team…
This entire process would take only a couple of weeks to complete.
The Real Reason Most Website Projects Stall
As I mentioned, my name is Jonathan.
And at Yellow Pages SME, we’ve worked closely with clients from a wide range of industries…
Yet, throughout this last 7 years of website building services, I’ve heard the same story repeating itself over and over again.
Clients working with a freelancer hoping to get a simple business website up and running in a couple of months.
But once the project kicks off…
Nothing happens.
The freelancer is chasing them for images, content, and other stuff to put up on the website.
Things the client doesn’t have on hand.
Or according to the web designer… they’re either too ugly or too low res.
So, that means they need to find a photographer to take professional shots.
Which also means…
They need a model for the photo shoot.
And what about the content?
Suddenly, they are busy organising and researching what needs to be written for each page.
That's assuming they’ve already found a writer to undertake this task.
And if by some miracle they could solve this…
There is still the arduous task of planning the website layout, the site colour scheme, and the various font types.
Honestly, if they had all these answers, they would probably have built the website themselves.
But that’s the problem…
Coding a website is out of the question!
Especially if you don’t even know what HTML, CSS, MySQL, or PHP is.
Forget inserting a form to collect enquiries or automatically sending those enquiries to your email inbox…
Registering a domain name is already a headache for most people.
Next, you need to learn what a web host is.
And how a database works.
I mean, even programming a simple slideshow banner is a nightmare.
Forget about an entire website.
The result?
Some business owners resort to subscription sites or online website builders.
The DIY Fallacy
And like most ready-made solutions…
It appears easy…
In the beginning.
But once you try to add a feature or function that isn’t part of the “template” …
That’s when all hell breaks loose.
Even trivia things like where to put the tabs…
Or how big each font should be?
Or how to link your work email to the system becomes impossible to find.
Worse…
By the end of this doing-it-yourself phase…
The website still looks amateurish or like it was designed in the 90’s.
As a result…
Many DIY website builders finally choose to bite the bullet and hire a professional web designer.
Paying the exorbitant price that comes with their expertise.
Here’s the thing…
A simple professional website doesn’t have to burn a hole in your wallet.
You see, what most of them haven’t realise is…
It’s not the platform or who you hire that gets a website project completed…
It’s the system and technology already in place that brings this idea to fruition.
That’s why here at Yellow Pages, we knew we needed a better way.
A hassle-free process to shorten development and make it easy for our clients to prepare the required materials.
Thankfully for us, we found the answer through the most unlikely of places…
The Yellow Book
Anyone familiar with the Yellow Pages brand will remember our brand as synonymous with a thick yellow book.
Over the years as the world began to digitise, our trademark product lost its relevance to the internet giants.
So, we begun to digitise… our products… our services…
And in the process, we went back to our clients, offering them digital versions of our directory and ads placement.
But in order to ensure we continue to give maximum value to our clients…
We knew we had to learn more about their businesses and how to bridge the gap between their goals and their current operations.
Who would have thought this simple exercise would transform the way we now run our website operations…
Because in came Mr Chai…
A Construction Boss Unexpected Midas Touch
When he first walked into our boardroom, you would never have guessed he was the boss of a construction company.
Peering through our glass doors was a mid-thirties man in a slightly dirty white tee-shirt hastily tucked into his worn-out jeans.
At first glance, it had looked like he didn't know what he was doing in our office.
Still we registered him in and started reviewing his account and campaigns performance.
He wasn't paying us much attention until... we asked if he had ever considered a professional company website.
Instantly, he straightened up from his seat and lamented that a website has been his company’s to-do list for the longest time.
But try as they may, they could never get it done. In fact, he had felt “cheated” by both freelancers and agencies before.
He had paid the deposits, milestone payments… yet the project sooner or later would stall... in some cases, he received incomplete websites…
And another time, he received a website he couldn’t control... even something as simple as changing his company’s hotline... he had to go through the web developer.
Feeling his disappointment, we explained the typical website development process.
And how even a simple website could sometimes take a couple of months to design, build and develop.
Because within any website development project are a number of phases.
This includes:
Naturally, this is assuming we receive the relevant information on time.
That's why on average, most projects take about 3-6 months from start to end.
After a moment of what felt like an eternity of silence…
He scratched his head and grunted…
“Why does a simple website take longer than building a 2-storey building?”
He went on to explain that in construction, their timeframe includes digging, testing the ground, shipping the materials over, piling, foaming, painting, and so much more.
It is labour intensive which is why in the past, before technology was in the picture...
Projects took forever to complete.
In fact, right now in Spain, the Basílica de la Sagrada Família has yet to complete despite their contractors working on it for the last 133 years.
Obviously, the construction scene has improved tremendously over the years as developers are constantly looking for ways to speed up this process...
The BIGGEST CHANGE came in the 1980s when HDB introduced an overseas technology that sped up the entire process.... even to this day...
This technology is called Prefabrication.
Briefly, here’s how it works…
Naturally, I’m simplifying the process here, but this technology is continuing to slash away development time.
That's why you'll hear news of large scale BTO development, even high-ways completing months ahead of schedule.
Simply because they are leveraging on the right systems and technology.
Prefabricating Web Design
That afternoon, we pulled together our team of web designers and programmers to review our entire web operation and structure.
If a construction company can erect a skyscraper within months, we had to do much better.
We needed our own systems and our own prefabrication technology.
And that meant identifying the major stumbling blocks our website clients are struggling with.
We knew we had to SOLVE the issues that frustrated them…
Issues like the website structure and layout…
...the colour scheme and images…
...the font types and content…
Most importantly…
The website has to be simple and easy enough for the client to manage on their own after we've handed it over.
Our discussion led us into an amazing discovery…
Tested & Proven Designs & Layouts
The first of which is the website design and layout.
As more people browse websites on their mobile devices... we knew mobile responsiveness was an integral factor we had to get right.
But on mobile, there is very little room for design.
At the same time, a growing trend among websites today is the same basic structure.
So, to make things easiy for our clients, we needed a simple way for them to visualise how the website would look like…
Then make the personalisation from there.
Things like changing the size of the images…
Or the colour…
Or even rearranging certain elements on each page.
But without a reference, they would never be able to visualise.
Yet, creating wireframes and mock-ups would lengthen the process and take more time away from their busy schedules.
So, the best way to solve this was to provide them sample website layouts to choose from.
Sort of like having a menu of layouts except these are live websites.
That solved the issue of the visual elements like layout, colours, and font types.
Solid Site Structure With The Right Content In Place
Next came the most challenging part... the website structure which most clients get lost at.
We don’t blame them.
How do you decide which pages to focus on your website?
And in the event you solved that headache…
You got the the content now to think about.
What information should you insert into those page?
To solve this riddle, we pulled out all our websites and scrutinised their pages. Down to the last full stop.
And we noticed the same similarities appearing again and again in an overwhelming majority of them…
It’s not that the content were the same… no… because that will be plagiarism…
Rather there were content elements that kept appearing again and again.
We "templatised" these elements and instantly…
Our writers can now produce web page content with a 94% accuracy…
Essentially stripping away the single biggest headache of most website projects.
So Easy-to-Use Backend... Even Your 12-Year Old Can Run The Website For You
Finally, we wanted website easy enough for our clients to manage on their own.
The last thing we ever want is for our clients to feel trapped.
We’ve heard stories of agencies that built beautiful websites but withheld the login details from their clients…
We don’t think that’s fair.
A client should never feel hostage on their own website…
Especially, not for simple edits like changing the phone number or email address.
It meant extra development work for our team…
But we knew this was important… because if you wanted to edit a page…
All you should need to do is click on a tab called “Pages” and find the page you want to work on.
It should never feel complicated or like you’re going around in circles for something so trivia.
The worst we encountered was frantically searching for "items", then "articles", then finally "page title" just to edit a page.
And that was the experience of an IT person who took a good 10 minutes to locate the tab.
There was no way we were subjecting our clients to such torture.
Instead, with our system in place…
If you wanted to edit the information on the About page…
You simply click on… you guessed it…
The About page.
Likewise, for the Home page, or the Contact page, or the FAQ page and so on.
With this system in place, our clients won't have to struggle with editing or creating new pages ever again.
Now, You Can Finally Own The Hassle-Free Professional Website You’ve Always Wanted
We had everything we needed... each development phase simplified and itemised.
The system was completed.
And by investing in the latest open-source technology of the web development world...
Just like the construction firms using the prefabrication technology to manufacture the different parts at the same time…
Our team could work on the design, the structure, the layout, the content, and even the images concurrently.
That means we can build and develop a professional website in a shorter period of time.
We're talking 11 word days short.
And mind you…
These are not ugly cookie-cutter templated websites that all look the same…
No.
Our technicians can still personalise each and every website.
The biggest difference is…
You get your website in a SHORTER period of time and EXACTLY the way you want it.
Best of all?
You don’t have to continuously meet up with the account manager to discuss or chase each other.
Just once at the start of the project to go through our discovery session…
And the next time is to view the website.
As you can probably tell... I’m both stoked and proud of my team and what they’ve accomplished.
Which is why it is with my greatest pleasure to introduce to you…
Yellow Pages DSC-Agile Websites
The Yellow Pages DSC-Agile Websites is a process that leverages on industry-approved technology and web design principles to simplify web development and give you a professional website in the most hassle-free and stress-free approach yet.
We’ve removed all the unnecessary and “clunky” parts of web design…
So that you actually enjoy the entire web development process for once.
You won’t have to stress over finding information or content…
You don’t have to chase the account manager since there are milestone dates all set-in place.
Most importantly…
You know exactly what to expect right from the get go.
But while you’re relaxed and setting your mind at peace…
Our team and systems are working tirelessly to deliver to you…
You see, we had but one intention when we designed this package…
You must feel proud owning this website!
And that means…
And we’re still just scratching the surface here.
It's EVERYTHING you want in a website package...
The tools and functions you will need to run the website on your own. Such as:
- The user dashboard
- Responsive web design
- Advanced gallery
- Unlimited number of categories
- Unlimited number of taxonomies
- Unlimited number of blog posts
- Unlimited number of web pages
- Unlimited number of users
- Different user capability and access levels
- Contact form
- Honeypot captcha
For the tech savvier clients, these are the tools to help you with the search engines.
- Meta title tags
- Meta description tags
- Alt tags
- HTML Tags
- XML sitemap
- Site & RSS submission
- Site data analytics integration
- Social media integration
Our account manager will even hand-hold you so you're equipped with the right information to run your website.
- Training videos
- Tutorial videos
- Dedicated account manager
- Initial website consultation
If you don't already have these on-hand or don't know what they are... we will even provide the first year FREE for you.
- 12-months standard TLDs domain name worth $25 (.com, .net, .org)
- 12-months standard hosting worth $120
- 12-months SSL certificate worth $40
- 2x 3-monthly website servicing package worth $60
- 6-months warranty package
- Initial basic web content package (50-300 words/page)
And here’s the best part…
You don’t have to spend time, effort, and resources learning or figuring out how to build this system…
Because we have already done ALL the heavy lifting for you.
You just have to piggyback on the system.
As I’ve mentioned, engage any experienced web developer team to hardcode a website and it will easily take at least 3-6 months of development.
And that’s before they start running their User Acceptance tests.
Instead, if we can get you up and running in about 11 days from now.
Getting Started is Unbelievably Easy
All you have to do is indicate your interest and a dedicated account manager will schedule a discovery session within the next couple of days.
And that’s it.
Altogether, there are only 3 steps you need to take note of…
It doesn’t get easier than that.
Unless you’re building the website yourself…
But then again…
Building it yourself means you have to plan, design, write, and program everything.
The DSC-Agile Websites already does all this for you.
With that said, the question on your mind now probably is…
How much do I have to invest?
Let’s be frank…
Suppose you didn’t ask a programmer to hardcode the website from scratch…
Suppose you went to an agency to ask them to quote you to build a professional website with the standard features like 5 static pages and a contact form…
Most agencies will quote you no less than $2,800 to get started.
Mind you this is a no-frills website we’re talking about.
They haven’t included the content writing… the images… the web hosting… or any other additional features.
After all the “upsize”, you will usually have to fork out around $4,200 on average.
Now if you’ve been following the news recently, you’ve probably heard that the Singapore government has rolled out some initiatives to help SMEs digitalise…
That there are grants you can tap on…
Unfortunately for most companies, this might actually be the most expensive option available.
Let me explain…
The Hidden Cost of Grants
First, let us start by being clear about one thing about the various grants…
Whether you’re considering the Digital Resilience Bonus (DRB) or the Productivity Solutions Grant (PSG) the same principles hold…
They’re digitalisation grants, NOT website grants.
Here’s why this definition is so important…
In order for any business to qualify for either of these two grants, you must first and foremost be adopting a digitalisation package.
The website component is just one part of it.
A means to an end so to speak…
Because to qualify …
…the solution has to fit one of the approved categories.
In most cases, the agency will push for an ecommerce and inventory management solution.
So, your website now needs a shopping cart, an online order form, a Point-of-Sale (POS) and many other additional features.
And because of these features, the website is now about $4,500 on average…
Throw in the inventory management function, and that brings the overall solution up by another $4,000 minimum.
Most agencies would try to maximise the grant and package a solution that is closer to $10,000.
After all, it’s the government’s money, right?
Well, yes and no.
Here’s why…
When it comes to claiming grants in Singapore, it works on a pay-then-claim-back basis.
What this means is…
You have to pay the $10,000 upfront to the agency or pre-approved vendor.
Once the payment is recorded (through an invoice and bank statement), the vendor can submit this transaction for approval.
The process on average takes about 6 months, and assuming no complications, you get back up to 80% of that amount.
In most cases, your actual cash payment would amount to about $2,000 if everything goes right.
That’s the PSG.
I’m not saying this model is bad…
But it assumes a business has that spare initial 10 grant capital outlay.
For most companies, this money is better spent on ads or social media.
But that’s the worst of it…
There’s no guarantee that the grant will be approved… that’s why there is an application process.
And we all know how "fast" such grant applications are.
So, in a worst-case scenario, you would have come up with the initial $10K, wait six months, and not get back the 80%. Plus, your website might still not be ready by the end of that wait.
For some business owners, this might be a very REAL concern for them.
We want your website building journey to be as stress-free as possible…
Sure, it sounds nice to have the government paying a huge portion of your website for you…
But if it means coming up with $10,000 with no guarantee of getting up to 80% back…
The stress level is bound to rise.
So, rather than get into the whole “government grant” game for a lower quality website…
We would rather price our solution at a rather ridiculous but agreeable price point.
After all, we already have the technology and processes in place giving us the advantage our competitors don’t.
And you already know you’re getting a professional website with our DSC-Agile Websites.
Now what you may not have realised is the crazy number of premium features we’re including…
All Our Packages Include…
Most importantly…
We want you to have a website you’re proud to share with your friends, partners and customers.
But we want to make this deal even sweeter…
Because today, for a limited time…
I’d like to give you a minimum of $2,289 Discount Off our usual package rates...
It’s no secret that a professionally built website by an established agency isn’t cheap.
You’re not paying for a freelancer but a team of experts in different areas.
And there is also the responsibility and accountability you know you’re getting from an agency.
But the grant changes everything…
Even if companies don’t need all those features…
Some of them fall into the trap of paying more upfront just to let the government pay a portion of the total cost.
Even if that means coming up with the $10,000 first…
And finally paying about $2,000 cash.
We didn’t want to compete with the pre-approved vendors and start offering bulky websites for an exorbitant price and taking money from the government.
We would much rather prefer to show the quality of our websites and the wonders of our technology.
That’s why for a limited time, we’re offering this ridiculous discount for first-time clients with us.
If you choose to take our 5-page DSC-Agile Website package…
Instead of the usual price you would expect to pay…
...because you’re on this page right now…
You get to save a whopping $2,289.
That means…
A single payment of just $599.
Yes, you read that right.
And if you choose either of the bigger packages…
You save even more.
So, for less than the price of an ipad pro, you get a fully functioning professional website.
Yes! I Want My Professional Website Up And Running.
Why are we willing to do this?
It’s simple really…
We’re in the process of amassing a large portfolio of happy clients.
And we want you to be a part of it…
Then once we’ve more clients raving about our system, our technology, and our customer service…
We will start to increase the price point of our packages by at least $400…
And continue doing so…
Until the Singapore market is raving about us and at that point…
You won’t see this crazy discounted price point ever again.
So, it is in your best interest to lock us in at this ridiculous price and get your ecommerce business up and running in the next couple of weeks.
But Do Hurry As Available Slots Are Filling Up Fast
While our technology does reduce the time it takes to build professional websites now…
Our team of developers, designers, writers, and programmers are still responsible for maintaining a strict quality control.
Unfortunately, each month we can only take in about 17 new projects.
To avoid any disappointment, you definitely want to secure your slot early.
Especially since the package price is bound to increase soon.
The DSC-Agile Website is Backed with a 100% Money Back Guarantee. Plus a 180 Days Warranty.
While we're absolutely positive that this package is the most comprehensive solution you will find in the market today...
A professional website leveraging on an advanced technology and processes...
We also understand that building a website is a serious business decision.
There are many things to consider like your business operations and long-term plans.
That's why we're offering you a full 100% money back guarantee right until the end of the discovery session with your dedicated account manager.
You can go through the entire session with them, learn how to bring your business online, and if by the end of the session you're not convinced that this is for you...
Just let the account manager know. They will help you send in your cancellation request and we'll refund your entire investment.
No questions asked.
While we want you to make a decision fast...
We truly want it to be absolutely risk-free on your end.
That way you get to lock in our ridiculous package price while it is still available and take your time to decide if this is what you want for your business.
And after you've decided to proceed, you're also backed by our 180 days warranty.
So, for 6 months from the handover date, if there's any issue with the website, just let us know and our technicians will ensure your site is working perfectly.
The Way We See It There Are 3 Choices Here In Front of You
Ultimately, the decision is truly yours.
I’ve shown you that the DSC-Agile Website is a hassle-free approach to getting your professional website up and running in such a short period of time.
You’ve seen how we’ve left no stone unturned so that your giving us a try is one of the greatest and most comfortable decision you’ll make.
So, now you do have a choice…
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Do nothing and forget about owning a professional website – then look back 6 months or perhaps a year from now and realise you had a chance to enter this opportunity completely risk-free
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Or you could go to one of the pre-approved vendors and come out with the 10-grand upfront – wait about 3-6 months to get a website with bulky features you don’t need
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Or you can give our DSC-Agile Websites a shot for a fraction of the usual price… sit back, relax, and enjoy your website up and running 11 work days from today.
Plus, so much more amazing stuff.
We think the choice is quite clear.
We’ve already laid all the groundwork for you.
This is your chance to finally have the professional website you deserve.
All that’s left is for you to reach out and grab this crazy deal while it is still available.
It’s the best life changing business decision you will have made this year.
We’re confident of that.
Sincerely,
Jonathan Seet
Director of Digital Operations
Yes! I Want My Professional Website Up And Running.
Frequently Asked Questions
DSC-Agile stands for Design, Structure, and Content.
These are the 3 key pillars to any website building project.
We've included the word Agile into the system because we've developed a process that allows these 3 areas to be developed concurrently.
That speeds up the entire website building project and gives our clients the professional site they want in a much shorter period of time.
At the same time, the entire process is agile as it allows personalisation to give your website a unique look and feel.
This sets our websites apart from agencies that rely on the same cookie-cutter themes.
The goal of any website is to bring a traditional business or a brand new company onto the digital space.
For this reason, the DSC-Agile website was specifically designed and developed for business owners who are not tech savvy.
These days there are plenty of options available when it comes to website building. But they do require some technical expertise and design ability.
So, rather than hiring a freelancer who might not be reliable in delivery, we developed this system to give you the best of both worlds...
An affordable website solution that has great design, easy-to-use structure, and brilliant content all settled for you.
It's like building a coffee table. You could technically buy a log, saw them into frames and screw the entire thing together.
But if you're not experienced with designing and lack milling wood skills, it's often easier (and more affordable) to buy an off-the-shelf coffee table.
The same concept applies in web design and development.
The starter package includes up to 5-pages designed, written, and developed for you.
Unless specified, we will follow industry best practices in deciding the type of pages for your website.
In most cases, these pages are:
- Home Page
- About Page (Profile)
- Services Page
- FAQ Page
- Contact Page
If you don't already have the content or images for this page, our account manager will request for an online meeting to run through some questions to understand your business and prepare a draft outline of the content requirements.
While we will be delivering a 5-page website, you can continue to expand the site by adding new pages and also blog articles.
For brand new companies going online, we also have an optional complementary 1-year domain and hosting starter pack.
Yes, there is.
We're currently launching this package way below the standard market rate for website development by any agency in Singapore.
And the only reason we're doing this is to gather good reviews of the system.
We want to showcase these businesses as proof of our system in terms of both speed and quality.
So, as our clientele grows using this system, we will adjust the price point according.
For a start, the 5-page package begins at just $599. But as we hit each milestone, we will increase by at least $400.
And even then, it is still a great deal as we're delivering you a completed website. It's hassle-free and stress-free as our team will settle all the nitty-gritty for you.
Most importantly... you get your website up and running within a short period of time and don't have to wait months.
If you have complex website requirement such as custom features and functions then this package is probably not for you.
The package is designed to be swift and lean while looking amazing and professional.
Our operations team will personalise each website to match your brand image but any advanced design features will require more customised service and that lengthens the entire process.
So, if you have a very specific website project in mind, you will probably need custom website development.
You will be glad to hear that we want to make this decision as risk-free as possible on your part.
That's why we provide a 100% back money guarantee.
This means you can place your order, secure the pricing, and meet up with your dedicated account manager.
During that session, the account manager will run through with you some of the best practices for your website based on your industry.
And if at the end of the session you're not convinced that we can build you the website you want... just let the account manager know.
They will help you process your refund which you will get back within 30 days.
Now on the flip side, after meeting the account manager and you're ready to get started...
We also have a 180 days warranty.
So, from the handover date, if at any point there's an issue with the website within the warranty period, just let your account manager know.
Our operations team will do a website inspection and ensure your site is operational. This gives you the added assurance your site will continue to operate for your business.
Yes! I Want My Professional Website Up And Running.